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Building successful relationships with your customers
is an essential ingredient for the long-term profitability
of any company. LCCI International Qualifications
in marketing and customer service are designed
to develop the business skills which candidates
need to operate effectively in todays commercial
world.The range covers all the elements of the
marketing mix, including advertising, customer
service, marketing, public relations and selling
and sales management.
Highlighted here are some LCCI marketing diplomas.
For full details, please refer to the Certificate
and Diploma Structures section.
| Level
|
Award |
Requirements |
| 3 |
Diploma
in Marketing |
Passes
required in three Level 3 subjects within
a 24 month period: Subjects must include
Marketing and two other related subjects.
|
| 3 |
Group Diploma
in Marketing |
To acheive a Group Diploma candidates
must pass three subjects within 3 months
of the first exam. Options include: Advertising,
Marketing, Public Relations, Selling and
Sales Management.
Marketing is compulsory.
|
Marketing and Customer Service Qualifications
Introductory Certificate
in Marketing
This qualification has been developed to provide
an introduction to general marketing principles
at a foundation level and provide a first-step
learning provision for the marketing sector. The
qualification enables candidates to understand
marketing principles, marketing as a business
function and the basic techniques used in the
marketing of products and services.
Marketing : Levels
2 - 3
These qualifications offer a broad overview of
the
subject and the role of the marketing professional.
Main topics tested include marketing implementation,
strategies and tactics, international marketing,
the
internet, market research, analysis and decision
making.
Advertising : Level
3
The aim of this qualification is to test a candidate's
knowledge and understanding of the key areas associated
with advertising, including developing relevant
advertising messages, delivery of messages to
relevant audiences, production of material and
the appropriate laws and codes of practice.
Customer Service
: Levels 2 - 3
These qualifications test a candidate's knowledge
of the key elements of good customer service and
the systems and procedures that enhance delivery
of reliable and effective service. Candidates
are required to demonstrate an understanding of
personal behaviours that enhance service through
realistic situations.
Public Relations
: Level 3
This qualification is intended for those who
wish to
acquire a background of the core activities found
in
both public relations consultancy and in-house
departments. Candidates are tested on methods,
techniques, channels of communication and media
relations.
Selling and Sales
Management : Level 3
This qualification is designed for people working
in sales or wishing to work in sales management.
The qualification tests a candidate's knowledge
and understanding of the key selling techniques
and management of the entire sales process.
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